The hands behind the brands

Hand and parts modeling for Budweiser, Apple, Chevrolet, Chase Bank, Google, Diet Coke, Twisted Tea, Kellogg's, Uber Eats, Macy's, The New York Times Magazine, Nespresso, Modelo, Quaker, Maxim, Polar, Shokz, Angostura, iHome, Burrow, and Menē 24k Fine Jewelry.

Demo reel

One minute, forty eight seconds of proof.

A selection of Joe's video shoots. His photo shoots and still photography are in the portfolio below.

Hand Modeling Demo Reel, Joe Cummings

Commercial spot

iPhone commercial.

A full spot told with hands alone.

Joe's iPhone commercial

Selected work

The portfolio.

All professional work. Filter by category or scroll the full set.

Hand model holding a Budweiser 150th anniversary can with condensation, American flag blurred behind
Beverage and Food

Anniversary can, hero product shot

Hand model holding a limited edition America Since 1776 beer can in front of an American flag
Beverage and Food

Limited edition can, flag backdrop

Hand model holding a Budweiser 150 anniversary can against a bright blue sky
Beverage and Food

Daylight product shot

Hand model pouring beer from a can into a branded Budweiser glass
Beverage and Food

The pour shot

Hand model holding an America 250th anniversary beer can with condensation drops
Beverage and Food

Anniversary edition, condensation detail

Hand model slicing a cucumber on a wooden cutting board
Beverage and Food

Prep in the kitchen

Hand model adjusting a Shokz bone conduction headset on his ear
Tech and Product

Wearable fitting

Tech hand modeling collage: hands holding a smartphone showing documents, scrolling a car configurator app, docking a phone on an alarm clock speaker
Tech and Product

Phones, apps, and devices

Lifestyle parts modeling collage: hands serving burritos, arm wearing fitness trackers lifting a dumbbell, hands plugging in a rugged laptop, hand holding a cereal box, hand holding a beer can, hand adjusting a stroller
Tech and Product

Devices, fitness, and home

Hands demonstrating an Omron home blood pressure monitor and cuff
Medical and Wellness

Device demonstration

Hands of a parts model operating a spinning fishing reel, red plaid shirt
Tech and Product

Reel handling

Hand model adjusting a studio condenser microphone on a stand
Tech and Product

Microphone adjustment

Hand modeling portfolio collage: white gloved hand presenting a Christmas card and a red gift box, ring close ups on crossed hands, gloved hand holding a streaming remote
Jewelry

Gloved presentation and rings

Menswear parts modeling collage: hands adjusting a tie and suit jacket, gesturing hands, hands holding a tablet, blazer styling detail
Apparel and Luxury

Suiting details

Parts modeling portfolio collage: hand holding a bitters bottle, magazine cover shoot, engagement ring close up on clasped hands, hands reviewing blueprints, man checking a phone
Editorial

Print and magazine

Hand model holding a smartphone showing a Range Rover configurator app
Tech and Product

Range Rover app demo

Hand model tapping a Range Rover configurator app on a smartphone
Tech and Product

App interaction close up

Hand model holding a limited edition Angostura bitters bottle against bar lights
Beverage and Food

Bitters bottle hero shot

Hand model holding a smartphone by a resort pool
Tech and Product

Poolside lifestyle

Joe Cummings relaxing on a patio couch holding a smartphone, lifestyle hand modeling shot
Tech and Product

Patio lifestyle

Hand model adjusting the front wheel of a jogging stroller
Tech and Product

Stroller detail shot

Close up of an engagement ring on a woman's hand held by a man's hands
Jewelry

Engagement ring close up

Hand model presenting a plate of burritos on a pink background
Beverage and Food

Burrito plating

Overhead shot of hands presenting a plate of burritos
Beverage and Food

Overhead plating

White gloved hands presenting a book beside a red Crown gift box
Apparel and Luxury

Gloved book presentation

White gloved hand presenting a teacup beside a red Crown gift box
Apparel and Luxury

Tea service detail

Black and white close up of hands with a gold chain ring on a man's chest
Jewelry

Chain ring detail

Black and white close up of clasped hands wearing a gold band
Jewelry

Gold band

Black and white shot of a hand on a shoulder wearing a gold band
Jewelry

Band detail

Black and white close up of hands wearing a silver ring
Jewelry

Silver ring

Black and white close up of a beaded bracelet on a wrist
Jewelry

Bracelet detail

Black and white close up of hands wearing a silver ring
Jewelry

Silver ring close up

Close up of hands wearing stacked gold and silver rings
Jewelry

Stacked rings

Black and white portrait of hand and parts model Joe Cummings wearing a pendant necklace, showing neck and jawline jewelry modeling
Jewelry

Pendant necklace, neck and jawline

Hand model reaching toward the camera
Tech and Product

Gesture shot

Hand model as a cable installer plugging a cable into a Panasonic Toughbook laptop
Tech and Product

Rugged laptop demo

Hand model adjusting a navy suit jacket lapel
Apparel and Luxury

Lapel detail

Hand model lifting a dumbbell wearing five fitness trackers on his wrist
Tech and Product

Fitness tracker roundup

Magazine cover featuring a woman with two men in military uniforms
Editorial

Magazine cover

Magazine editorial photo of a man in military uniform with a woman
Editorial

Magazine editorial

Magazine editorial photo of a woman with two men in military uniforms
Editorial

Magazine editorial

Hand model adjusting a tie on a white blazer
Apparel and Luxury

Tie adjustment

Hand model holding a tablet while wearing a suit
Tech and Product

Tablet in hand

Hand model gesturing with both hands in a striped shirt
Editorial

Gesture

Hand model reaching toward the camera, video still
Tech and Product

Gesture shot

Client List

The client list.

Hand and parts modeling for national campaigns, commercials, editorial, and product photography.

  • Angostura
  • Apple
  • Budweiser
  • Burrow
  • Chase Bank
  • Chevrolet
  • Diet Coke
  • Google
  • iHome
  • Kellogg's
  • Macy's
  • Maxim
  • Menē
  • Modelo
  • Nespresso
  • The New York Times Magazine
  • Polar
  • Quaker
  • Shokz
  • Twisted Tea
  • Uber Eats

Hand modeling specialties

Every specialty has its own page with focused work samples and answers. Start where your shoot lives.

Hand model stats

Built for close ups.

Hands
Male, medium skin tone, clean natural nails
Glove size
Large
Based in
Los Angeles / Southern California. Traveling for shoots.
Exact dimensions
Confirmed at booking
Why Joe

An actor's hands, a model's discipline.

Most hand models just hold the product. Joe performs the shot. Fifteen plus years as an actor, host, and emcee means he understands what the camera sees, takes direction without a learning curve, and keeps the action identical from take one to take forty.

Need a hand double for insert shots? A believable tech demo? A pour that looks effortless on the third hour? That is the job.

Joe Cummings

Joe Cummings pouring a Budweiser beer from a can into a glass, hand modeling pour shot
Booking

Three steps to hands on set.

Simple, fast, no back and forth.

1

Send the brief

Use the inquiry form below. Include the product, the shot list, the shoot date, and the location.

2

Confirm the details

Joe confirms availability and any prep needed: grooming, wardrobe, product handling notes.

3

Shoot day

Joe arrives camera ready and takes direction from your photographer or director.

FAQ

Questions, answered.

The things clients ask most.

What is a hand model?

A hand model is a performer hired specifically for close up shots of hands in commercials, product photography, and film. Parts modeling covers hands plus other close up body parts such as arms, wrists, and torsos.

Who is Joe Cummings?

Joe Cummings is a Los Angeles / Southern California based hand model and parts model, and a working actor, host, emcee, and voice over artist with 15 plus years in front of the camera. His parts modeling page is joeacts.com/handmodel.

What kind of hand modeling work do you do?

Beverage and food, tech and product demos, medical and wellness devices, apparel and accessories, and jewelry and luxury detail work. The portfolio on this page is all professional work, including shoots for brands like Budweiser, Shokz, Omron, Maxim, and Google.

Do you work as a hand double?

Yes. If a principal actor's hands do not match the shot, Joe can step in for insert shots, product handling, and close ups.

Where are you based, and do you travel?

Joe is based in Los Angeles / Southern California and travels for shoots.

What are your hand measurements?

Male hands, medium skin tone, clean natural nails, glove size Large. Exact hand dimensions are confirmed at booking.

How do I book you for a shoot?

Use the inquiry form below. Include the product, shot list, shoot date, and location, and Joe will confirm availability.

Do you take direction from photographers?

Yes. Joe is used to working with photographers and directors, hits marks, and repeats action consistently across takes.

Are you available for print as well as video?

Yes. Stills and motion.

Do you do full on camera acting too?

Yes. Joe is an actor, host, emcee, and voice over artist. Start at joeacts.com.

Book Joe

Start with the brief.

Tell Joe about the shoot and he will confirm availability. The more detail in the shot list, the faster the yes.

Also an actor, host, emcee, and voice over artist. Full site at joeacts.com.

Goes directly to Joe. No spam, no lists.

Joe Cummings hand modeling a Budweiser 150th anniversary can with condensation, American flag blurred behind
Book Joe